Education & Brand Compliance

Resources & Respectful Usage Charter

Salam Day is a registered international mark. Learn how schools, cities, and community organizations can freely host events under our Respectful Compliance Licensing Policy.

Brand Ownership & License

The 5 Guiding Principles of Cultural Compliance

To ensure Salam Day remains respectable, dignified, and inclusive across all cultures and traditions, anyone using the brand agrees to these five rules:

1. Secular & Universal Focus

Salam Day focuses strictly on universal peace, unity, and human goodwill. It avoids all religious doctrine or theological debates, welcoming people of every faith and worldview equally.

2. Universal Inclusivity

Events must welcome all people regardless of faith, ethnicity, gender, or secular belief. Proselytizing or sectarian exclusion is strictly prohibited.

3. Non-Partisan Stance

Salam Day marks may not be used by political candidates, partisan campaigns, or lobbying groups to promote legislation or warfare.

4. Family Safety

All community activities, meals, and youth crafts must prioritize safe, hospitable, and family-friendly environments.

5. Ethical Commercials

Commercial merchandise requires certification. Non-commercial community events use the brand 100% royalty-free.

Enforcement Protocol

The Association actively monitors mark usage under WIPO & INPI trademark registrations to prevent misuse or hate speech.

Understanding Salam Day

Frequently Asked Questions

Everything you need to know about the origins, customs, inclusivity, and participation in Salam Day.

1. Is Salam Day a religious holiday?

No. Salam Day is a purely secular, civic holiday open to everyone regardless of faith, background, or philosophical worldview. It contains no religious requirements, rituals, or theological doctrines, focusing entirely on universal peace, hospitality, and human dignity.

2. Why is Salam Day observed on December 25th?

December 25th is a cherished time during the global winter season when families gather and communities celebrate. Observing Salam Day on this date brings neighbors of all cultures together in a shared spirit of generosity, warmth, and inclusion.

3. What is the morning gift-giving tradition?

On December 25th morning, children wake up to presents wrapped in natural kraft paper, teal ribbons, and fresh olive branch sprigs. This ensures every child experiences the wonder, joy, and inclusion of the gifting season alongside their neighborhood peers.

4. What is the 12:00 PM Noon Peace Greeting?

At exactly 12:00 PM noon local time, participants speak words of peace aloud to neighbors, family, coworkers, and friends—such as "Assalamu Alaikum", "Peace be upon you", or "La paix soit sur vous"—creating a rolling worldwide wave of peaceful goodwill.

5. What happens during the evening Unity Meal?

In the evening, families host open-door potlucks or community dinners, inviting neighbors, colleagues, and new acquaintances over to share a comforting meal, extending the olive branch of hospitality and friendship across cultures.

6. Why do we fold paper peace doves?

Paper birds honor humanity's deep yearning for peace, inspired by young Sadako Sasaki and her legacy. Children and families fold paper doves, write handwritten messages of friendship on their wings, and hand-deliver them to neighbors and teachers.

7. What is the history of the Dove and Olive Branch?

Rooted in ancient Mediterranean heritage, the white dove carrying an olive branch became a secular global emblem of quiet reconciliation after Pablo Picasso designed his celebrated lithograph for the 1949 World Peace Congress.

8. Can schools, libraries, and civic centers participate?

Yes! Because Salam Day is inclusive and secular, educators and civic organizers frequently host origami crafting workshops, peace poetry readings, food drives, and municipal peace proclamations in public spaces.

9. How is the organization governed and protected?

Salam Day is governed by Association Journée du Salam, an international non-profit legally established under French Loi 1901 in Strasbourg, France, with trademark registrations through INPI and the WIPO Madrid System.

10. Is there any fee or permit required to host a celebration?

None at all. Non-commercial community gatherings, neighborhood potlucks, and school workshops can use the Salam Day name, guidelines, and digital resources 100% royalty-free and without any licensing fees.